"A truly enlightening work filled with fundamental strategies thathave worked for others.Martin Fridson documents the essentialprinciples inherent in every billionaire's success."

-Gordon Bethune
Chairman of the Board and CEO
Continental Airlines

Self-made billionaires all have one thing in common: they excel atmaking money. But hard work, thrift, and focus are only part of thestory-you hold the rest of it in your hands. How to Be aBillionaire is the first comprehensive picture of the realstrategies and tactics that built the great business fortunes ofmodern times. Packed with engaging accounts of titans like RossPerot, Richard Branson, Phil Anschutz, John D. Rockefeller, WayneHuizenga, Bill Gates, J. Paul Getty, and Kirk Kerkorian, How to Bea Billionaire will show you principles that can increase yourwealth and business acumen to the mogul level.

How to Be a Billionaire looks at the careers, the methods, and theminds of self-made billionaires to distill the common keys totitanic accumulations of wealth. Each chapter explores a specificstrategy and brings it to life through extended profiles of pastand present masters of the art of making money.

Do you think innovation is the best way to prosper in business? SamWalton, founder of the Wal-Mart retail chain, would tell youotherwise. The key to Walton's success was supreme devotion tocopying the methods of other successful discounters.

What could be less complicated than buying low and selling high?But the ascent of

Warren Buffett, John Kluge, and Laurence Tisch to billionairestatus depended on much more than an eye for good bargains. And ifyou're looking to thrive by outmanaging the competition, look nofurther than Richard Branson. When the founder of Virgin Atlanticneeded to reduce his staff by 400 people, 600 volunteered to takeoff a few months on sabbatical.

How to Be a Billionaire identifies the methods, beliefs, andbehaviors every businessperson must understand and emulate to reachthe pinnacle of riches. A manual for success that can benefit everyaspiring tycoon, it is a fascinating read for anyone intrigued bywealth and how it's gotten.


"How to Be a Billionaire offers fascinating insight into thesubject of building wealth. As a result of his exhaustive research,Martin Fridson is able to explain the wealth-creation process froma unique perspective. As the reader will discover, there is nosingle formula for success, but there are certain categories intowhich these concepts can be placed. My personal advice is toremember the words of Winston Churchill who said, 'Success is theability to go from one failure to another with no loss ofenthusiasm.'"

-Ross Perot

"Martin Fridson has created the ultimate roadmap to the AmericanDream. He comes as close to extracting a formula for theacquisition of wealth as any book I have ever read."

-Jeff Sagansky
CEO, Paxson Communications

"Martin Fridson's book has a number of very insightful andthoughtful analyses, something you don't pick up in many businessschools."

-Philip F. Anschutz
Chairman and CEO, The Anschutz Corporation

"How to Be a Billionaire is a powerful arsenal of dead-onstrategies for increasing your personal wealth and business acumen.Marty Fridson details the tactics of self-made billionaires withgreat intelligence and insight. I wish this book had been availablewhen I was starting my career."

-Spencer Hays
Founder, Tom James Company
Executive Chairman, Southwestern/Great American, Inc.
Chairman, Athlon Publications